With a population of just 49,000, including 5,000 in rural areas, Whanganui stands as a remarkable example of how small communities can achieve global impact. This dynamic district has leveraged its unique blend of cultural heritage, economic innovation, and community spirit to create a thriving region that truly punches above its weight.
Governance and Vision
Whanganui's governance, with a Mayor and 12 Councillors operating under non-compulsory voting, supports its forward-thinking vision. This structure allows for responsive decision-making while engaging the community in meaningful ways. Their goal of increasing the population to 55,000 by 2034 reflects a clear focus on sustainable growth.
For the Toowoomba Region, Whanganui’s approach reinforces the importance of setting ambitious but achievable growth targets, supported by strategies that integrate economic development, community identity, and cultural investment.
Economic Insights
Whanganui’s $2.4 billion economy thrives on a balanced mix of traditional and innovative industries:
Global Manufacturing Excellence: Whanganui’s manufacturers have made their mark internationally, producing fire helmets used by the New York Fire Department, building ferries, and crafting car seat covers for luxury brands like Audi and Range Rover.
Agricultural Strength with Workforce Development Needs: While agriculture remains a cornerstone of Whanganui’s economy, they face challenges with an unskilled and semi-skilled workforce. To reach their $3.4 billion economic target, significant investment in education and training is essential.
Cultural and Heritage Strengths
Whanganui’s deep connection to its history and culture is central to its identity, demonstrated by:
Te Awa Tupua – The Whanganui River: The legal recognition of the Whanganui River as a person is a globally significant example of integrating indigenous perspectives into governance. The river is not only a cultural symbol but also a driver of eco-tourism and community pride.
UNESCO City of Design: Whanganui’s designation as a City of Design reflects a commitment to creativity not just in the arts but in architecture, manufacturing, and urban planning. Public art and events like Whanganui Walls have transformed streetscapes and fostered civic pride. Whanganui is very proud to have achieved UNESCO status as New Zealand’s only City of Design. Design is woven through the way they think, their architecture, the nature of their businesses, their creative community and their history of innovation.
Streetscapes are now filled with artworks celebrating Whanganui’s identity and reflecting their status as a UNESCO City of Design. The street art projects provided an opportunity for local artists to showcase their works across the new streetscapes – from floral biophilic pavement art to the unique bus shelter patterns.
The Sarjeant Gallery: A Beacon of Inspiration
The redevelopment of the Te Whare o Rehua Sarjeant Gallery exemplifies how vision and collaboration can achieve extraordinary outcomes. The $70 million expansion blends historic and contemporary architecture, reflecting harmony between cultures and providing state-of-the-art facilities for exhibitions, community events, and education.
Mr Henry Sarjeant immigrated to New Zealand in the late 1850s and when he died, 12 February 1912, aged 82 he left property valued at £30,000 ($70M in today’s $) in trust to the Whanganui Borough Council for the purpose of building and maintaining an art gallery and its collection. His legacy is bountiful and enduring. He saw the gallery as “a means of inspiration for ourselves and those who come after us”
The new entranceway features a carved tōtara waka, Māori canoe, which acts as a walk bridge connecting the original neo-classical building to the new wing - Harmony between the buildings old and the new, harmony between the two cultures Local and tribal stories are front and centre in the expanded Te Whare o Rehua Sarjeant Gallery and its contemporary new wing. The gallery was named as one of the top 20 cultural spots in National Geographic's "Best of The World" list for 2024. The black-granite addition – named for the late Sir Archie , a Māori elder, has been co-designed with Iwi (indigenous) artists to reflect tribal stories.
The gallery has shaped Wanganui’s past and is destined to take them into the future. It’s a house of inspiration and creativity where the community and visitors alike can find peace and joy. The opening was not just a celebration of an opening and rededication but one of collaboration, dreams, passion and philanthropy .
The project was realised through community engagement and partnerships and a show of resilience. Local fundraising initiatives, such as a program encouraging small weekly donations of less than a cup of coffee a week, raised significant funds for the project. The Sarjeant Gallery Trust alone contributed $9 million and established a robust endowment fund, ensuring sustainability. Overcoming funding challenges and shifting priorities, the gallery project was a true collaboration between Iwi, the Māori, local and central governments and community stakeholders.
Key Takeaways for Toowoomba Region
Our fact-finding mission to Whanganui provided numerous lessons that we can apply to strengthen our region:
Leverage Unique Identity: Whanganui’s success in celebrating its river, arts, and design demonstrates the value of embracing and promoting local identity. Toowoomba can amplify its own stories, from the Garden City brand to our rich indigenous and settler heritage, to attract tourism and investment.
Invest in Creative Industries: Creativity is woven into Whanganui’s economic and cultural fabric. Developing Toowoomba’s creative industries—through initiatives like the Carnival of Flowers, regional arts programs, and gallery expansions—can foster similar growth.
Engage the Community: Whether it’s through inclusive fundraising or collaborative decision-making, Whanganui shows the power of community engagement. Toowoomba could adopt similar practices to galvanise support for major projects. As the late Sir Archie Taiaroa, a Māori leader said “If you are going somewhere without your people you are going nowhere”.
Upskill the Workforce: Workforce development is essential for economic growth. Partnering with educational institutions and industry to create targeted training programs could help Toowoomba address labour challenges in key sectors.
Focus on Partnerships: Collaboration between different levels of government, indigenous groups, and private stakeholders was key to Whanganui’s achievements. Strengthening our partnerships with regional indigenous communities and businesses can ensure projects reflect shared values and benefit all.
A Lasting Connection
Our Sister City relationship with Whanganui continues to be an invaluable asset, offering insights and inspiration that can help guide Toowoomba’s development. I would like to extend my gratitude to the Whanganui Council, Iwi partners, and community members for their generosity and willingness to share their journey with us.
This mission has reinforced the importance of learning from others while recognising and building upon our own strengths. As we reflect on Whanganui’s achievements, we are reminded that progress is not the result of one individual or group but the collective effort of a community united by shared goals and aspirations. “No one person can whistle a symphony it takes the orchestra”
With the lessons learned, we have an incredible opportunity to shape Toowoomba’s future and continue to thrive as a region of innovation, heritage, and community spirit.